Saturday, February 26, 2011

Scottrade Review

Scottrade is one of the more established discount stock brokers in the industry, but I have to give them another praise after what happened since I wrote a review about them. This article outlines why Scottrade brings customer service to the next level, and what the brokerage firm offers.
What are the Commission Rates
scottrade commissions
Scottrade has always advertised its pricing of $7 per trade, while options are $7 per trade plus $1.25 per contract. Compared with its direct competitors who offer similar services, they are clearly the heapest option. However, on a strict per trade level, there are others out there.
 
Scottrade’s Different Trading Platforms

Like many of the premium brokers, Scottrade offers multiple platforms that all have their unique advantages. Here’s a brief description of each:
Scottrade Trading Website – The web platform is great if you are paranoid about installing anything on your computer. It’s also comparable to most discount broker platforms and offers the majority of investors’ needs.
Scottrade Mobile – A special mobile application that simplifies the clutter to allow for faster trading on a mobile device. I will never know why you need to make trades on the go, but this option is there if you need it.
Scottrate Elite – The full blown trading application that rivals the hardcore trading platforms of other brokerages. Streaming quotes, customizable and savable sessions as well real time news that is

  • pushed to you.
    Scottrade Knowledge Center

    In order to help investors, Scottrade put together one of the most comprehensive investment resources online. With nearly 2,000 educational articles and interactive tools, investors can learn about everything from the basics of options to what the yield curve of a bond is.

Scottrade Branches and Customer Service

scottrade branch locatorThere are actually more than 400 Scottrade branch offices nationwide, so you can get your questions answered either on the phone or in person. The company is one of the top 100 companies to work for (according to Forbes) and it shows in the attitude of the employees. Everyone I spoke with were genuinely helpful and happy.

Why I’m Seriously Considering Scottrade



I’m beginning to become a Scottrade convert. I wrote a review about two weeks ago, and not only did the company tweeted about it, the PR spokesman of the company also personally emailed me to clarify my concern on their physical locations and offered to answer any questions I had.
scottrade webinar

At the time of the review, I noted that the local branches didn’t provide much more than what a phone conversation would do. As it turns out, each Scottrade representative can walk you through the whole trading platform in person as well as make trades for you (if you choose, or if the website goes down for whatever reason).

I also learned that within the branches, they are hosting live seminars to teach Scottrade customers how to better invest in these times. This is what they have to say about the seminars.
I’ve repeated said that while it’s better to have good customer support than bad, I seldom use it and therefore it’s low on my list of priorities when looking at a new broker option. However, Scottrade seems to take customer service to the next level (the helpfulness and positive attitude of the employees were very apparent once I spoke with them). In fact, I’m so impressed that I’m thinking of moving my funds over to a Scottrade account. While there are cheaper solutions out there, I’m sure that the customer reps would be glad to help me if problems were to arise.

Is Scottrade Right for You

At the end of the day, this is a personal choice that you have to make. Compared with any other broker that has all the higher end services of Scottrade, this broker is the cheapest (and probably the best). However, there are less expensive alternatives out there if you are looking strictly at per trade cost. Is the few dollars a trade worth the piece of mind of knowing you are in the perfect hands? It’s entirely up to you.


If you decide to go with Scottrade though , click here to get started.


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Scottrade

Scottrade is a privately owned American discount retail brokerage firm headquartered in St. Louis, Missouri. Its Founder, President and CEO is Rodger O. Riney. Scottrade has 500 branch offices around the U.S. Scottrade has no international branch offices but does offer special services to its Asian-Pacific customers with a Chinese service center staffing Chinese-speaking stockbrokers.

Scottrade renders both online and branch office services including brokerage services, advisment services, investment education, and offers award-winning online trading platforms, including the Scottrade Trading Web Site, ScottradeELITE Advanced Trading Platform, Scottrader Streaming Quotes, Scottrade OptionsFirst and Scottrade Mobile.
The Scottrade Trading Web Site is Scottrade's standard trading platform with stock screeners; quotes and research; real-time quotes and charting; account monitoring and a knowledge center.

Scottrader Streaming Quotes provides real-time market data and news within a trading platform accessible via the Scottrade Trading Web Site.
ScottradeELITE is an advanced trading platform including news columns from both Comtex and Dow Jones, advanced charts, level two and TotalView quotes, and stock screeners.
OptionsFirst, designed by OptionsHouse in 2008, is a platform allowing complex multi-leg options orders, margin accounts with low minimum deposits, and multiple accounts to the same user. All regular common stock and ETF orders are allowed excluding OTCBB and Pink Sheets.
Scottrade Mobile, launched in 2009, is a trading website accessible from any internet-enabled mobile device.

Competitors in the discount brokerage industry include: E*TRADE, TD Ameritrade, Fidelity Investments, Charles Schwab, Firstrade, and TradeKing.

In 2008, the Securities and Exchange Commission charged the company with making fraudulent misrepresentations to clients. The company settled the dispute by paying a $950,000 fine.
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